Creative Communication

The creative process which produces most of the remarkable visuals we see everyday, has an inherent inclination toward disorder. Creative people rarely go along a straight line, which is fine, while the brainstorming goes, but can cause certain headaches when production starts.

The completion of an average visual takes place in several steps, and in most cases it might be helpful to have all phases at hand. Taking a look on different incarnations of the same design, sometimes it's hard to pinpoint a change from one version to another, or to verify that a change has happened at all. Version by version, a design evolves to something new, and it's often difficult to track all the phases using emailed low-resolution PDFs. Requests arriving back in mails with subjects starting with "Re: Fwd: Re:" are clearly not the way of working anymore, when time is so limited and the stakes are high.

Fortunately, there is a solution for all this and more. OmniTek's standalone softproofing and approval portal system is a great asset for organizations which want to ensure that their clients see the artwork in the right color, in the right resolution, using minimum system resources. By using the exclusive C-Sync technology, team members can share a common screen in SmartProof, to discuss issues over the phone or using the system's built-in chat engine. A multi-level remarking subsystem provides lifecycle to the requests, so fulfilled remarks age and get out the way as the design evolves. At the very end of the creative process, all parties can be sure that only the final, approved version gets into production, while all former changes and remarks are archived and can be printed out for reference.

A mailing system can send out immediate messages about changes, or daily digest with the collected events. Approved assets are delivered in a special super-compatible, font-free PDF format, to ensure true system-independence on a wide range of output devices. Users and user groups can be defined to reflect the internal structure of organizations, and the user-management itself can be sourced out for larger operations.